This project was developed in collaboration with Innovate UK, Ofgem, and Turbine Creative.
The Strategic Innovation Fund programme is a catalyst for innovation within the UK energy sector, unlocking pioneering solutions to help drive the transition to a net-zero future. Led by Innovate UK in partnership with Ofgem, the programme supports ambitious, forward-thinking projects that reimagine how energy is produced, distributed, and consumed across the UK. At its core, it’s about reshaping the future, ensuring resilience, affordability, and sustainability through collaborative innovation.
This creative campaign aims to bring SIF’s mission to life, making complex ideas feel tangible, optimistic, and relevant. The key objectives include developing a suite of illustrated and motion-led assets that demystify the programme’s scope, showcase funded innovations, and inspire further engagement from industry partners, policymakers, and the public.
Role: Art Direction, Storyboarding, Styleframes, Illustration, Animation.
Storyboard Process
Styleframes
Energy line experiments
Animation highlights
